SUPPORTING THE TRANS COMMUNITY—THAT GIVES US PRIDE.
Vizzy Hard Seltzer is getting into the Pride Month spirit by proposing a new way to celebrate gender identity.
Let’s honor the trans community with the Vizzy Live Proudly Registry — an online gift registry where allies and friends can buy a meaningful gift for trans and non-binary friends directly from trans- and queer-owned businesses.
Scroll down to begin building your registry!
Featured Businesses
gc2b:
Using his experience in product design and textiles, gc2b's founder, CEO, and designer, Marli Washington, a Black and LatinX, designed and patented the first garments made specifically for gender-affirming chest binding. gc2b is the original chest binder company by trans people, accommodating and celebrating the vast spectrum of our community. At gc2b, we are always designing with the true you in mind.
FLAVNT:
FLAVNT Streetwear is an LGBTQIA+ clothing brand based in Austin, TX, creating queer goods for queer people. Founded in 2014 by identical twins Courtney and Chris Rhodes (who are a lesbian and trans man), FLAVNT has fundraised more than $30,000 over the past 7 years for trans individuals seeking gender affirming surgery. You can learn more and check out our shop at flavnt.com.
We Are Fluide:
We Are Fluide is a mission-driven beauty brand that creates vegan, cruelty-free and paraben-free cosmetics designed for all skin shades and gender expressions. We believe that makeup is joyful and fun — as well as powerful and transformative — and nobody should be left out. Through providing a platform and amplifying the voices of queer and gender-expansive identities and through showcasing queer beauty, we hope to inspire others to create their identities on their own terms, opening up possibilities for everyone’s self-expression.
A Tribe Called Queer:
A Tribe Called Queer is a multidisciplinary brand that features a gender-neutral and size-inclusive clothing line, podcast, zine, virtual events, and a blog. A Tribe Called Queer was created by Sabine Maxine Lopez in an effort to create thought-provoking designs that make a statement without saying a word.
Our Commitment
As an ally of the LGBTQ+ community, it’s our responsibility to use our platform to create positive change.
We built Vizzy by putting inclusivity in our DNA. This is why in 2020, Vizzy donated $1M to the Human Rights Campaign — an organization that fights for a world where lesbian, gay, bisexual, transgender, and queer people are ensured equality and embraced as full members of society at home, at work, and in every community. The donation, to be made over three years, was made to directly support HRC’s work to advance social change and to end discrimination against the LGBTQ+ community. Learn more about the Human Rights Campaign by visiting www.hrc.org.
Vizzy has also committed $25,000 to the National Center for Transgender Equality (NCTE), an organization that advocates to change policies and society to increase understanding and acceptance of transgender people. You can learn more about the organization by visiting www.transequality.org.
Vizzy will also be celebrating Pride Month by releasing special Pride Packs available nationwide.
While monetary support is certainly a start, you can expect Vizzy to show up and show out for the community every day, in everything we do!
FAQ
Why did Vizzy decide to do a trans gift registry?
Most of the biggest celebrations in life have deep cis-gender undertones – whether it’s marriage or the announcement of a baby, these moments confine the rest of society, especially those who identify as part of the LGBTQ+ community, to how and when we celebrate major life milestones. The initiative shines a light on the cis-gender undertones of many traditional gift registries by offering a meaningful alternative for the trans and nonbinary community.
How does the site work?
- Just like a traditional registry, trans and non-binary folks who visit vizzyliveproudlyregistry.com will be able to create a list of gifts they want to receive and share with their friends and allies.
- Gifts can be selected from the list of featured trans- and queer-owned businesses.
- Friends and allies can then access the lists and purchase the items for their trans and non-binary friends. Additionally, anyone can buy gifts directly for themselves!
Can you tell me more about the featured trans-owned businesses? How did Vizzy pick who to work with?
The list was put together with input from members of the trans community, HRC, and LAGER (Molson Coors’ Lesbian and Gay Employee Resource Group).
Who can create a registry?
Anyone who is 21+ is welcome to create and share their registry.
Is purchase of Vizzy necessary to participate?
No, there is no purchase necessary.
How long does the Vizzy Live Proudly Registry last?
The Vizzy Live Proudly registry will be available from June 1 through the end of 2021.
Why did Vizzy partner with the Human Rights campaign?
As a brand with inclusivity at its heart, Vizzy is committed to consistently show up for the LGBTQ community. Last year, the brand donated $1MM to HRC in support of the organizations efforts to end discrimination against all LGBTQ people, something the brand is committed to see happen. You can learn more about the HRC by visiting www.hrc.org.
Why did Vizzy make a donation to the National Center for Transgender Equality?
Vizzy has pledge $25,000 to the NCTE to support their efforts in advocating to change policies and increase understanding and acceptance of transgender people. The brand is a supportive ally of the work the NCTE is doing and wants to continue to see progress reflected in our society.